How did we increase Top 3 visibility by 284% and traffic by 80% in the Greek market?
Want to scale effectively in international markets?
Download our case study and see exactly how we achieved it.
Answear.gr success story
We cooperate with the best
About the collaboration
The collaboration with Trust Luna was aimed at optimizing existing content assets through strategic repurposing and aligning them with a new SEO strategy focused on pillar pages and topical authority.
The process involved analyzing the Greek market, selecting additional key phrases and leveraging Neuron Writer to efficiently scale content.
Precise internal linking - for instance, on brand pages like adidas Originals and Birkenstock - ensured content pointed exclusively to relevant categories and products, maintaining thematic consistency. This approach was reinforced with targeted link-building activities, resulting in an approximately 80% year-on-year increase in organic traffic and a lasting boost to the site’s authority.
Karolina Wikowska
SEO Specialist
Paulina Semik (Trust Luna) and Karolina Wikowska (Answear).
Case study presentation during the CTRL&GROW conference
What did we achieve?
An increase in the number of phrases in TOP3 by
284%
year on year
increase in market share (SoV) by
110%
since the beginning of the cooperation
80%
year to year
Answear.gr
Key activities
Optimization of the blog's existing content, structure, meta data, and headings for SEO, search intent, and content,
Using Contadu to analyze content for SEO, competitiveness and user engagement, and to create effective articles,
Verification of content gap and gaps in existing materials that were the basis for the action plan,
Verification of elements worth enriching content with while avoiding over-indexing.
Creating new content and recycling up to over 100 pieces of content per month,
What will you learn from the case study?
Why SEO efforts are difficult to translate 1:1 across other markets?
How to leverage Contadu to optimize content for SEO, measure user engagement, and create high-performing content?
How to effectively manage copywriters in foreign markets?
How to combine on-page and off-page SEO strategies to drive measurable growth in visibility and sales across international markets?
Develop fresh content while repurposing up to 100 pieces per month for maximum reach and efficiency.
Customer reviews
After several years of working together, I strongly recommend Trust Luna. Their professional approach and extensive experience have significantly contributed to the growth of our projects, not only in the Polish market but also internationally.
Grzegorz Kulaga
ING Usługi dla Biznesu S.A.
Joanna Wilk
Decathlon
Working with Trust Luna is a pleasure. The team’s experience and commitment are matched by the effectiveness of their work. Their deep understanding of the project and creative approach to link-building have continually strengthened Decathlon’s online presence.Trust Luna is a highly reliable business partner.
Damian Kwinta
Answear
I would definitely recommend working with Trust Luna. They provide high-quality service, custom solutions, and a boutique approach to every project. I appreciate their attention to detail throughout the link-building process and their accountability in achieving the set goals over time.
Working with Trust Luna is a pleasure. The experience
and commitment of the team goes hand in hand
with the effectiveness of the activities, and the understanding of the project and creative approach to the implementation of linkbuilding makes the Decathlon brand all the time strengthen its position
on the Internet. Trust Luna is definitely a trustworthy business partner.
I strongly recommend cooperation
with Trust Luna. High quality service, customized solutions, boutique approach to the project. I appreciate the attention
attention to detail throughout the link building process and accountability to set goals over time.
Agnieszka Surówka
Content marketing expert with many years of experience in the SEO and content industry. She has managed projects for major e-commerce brands and is well-versed in creating content marketing strategies, email marketing, as well as repurposing, distributing, and analyzing various types of content. She currently serves as Content Manager at Trust Luna, where she effectively develops the company’s offerings and leads the team.
Meet our expert
Working on Answear.gr’s visibility proved to be one of our most challenging projects - not only because of the language, but mainly due to the way users phrase queries and combine different variations. Localization had to go far beyond standard translations, and aligning content with actual search intent required close collaboration with native speakers and the strategic design of topic clusters.
As part of the cooperation with us, you receive
Competitive analysis and blog audit
Professional consulting related to content activities
Creation of content strategy, content plans and assistance in achieving the goals
Comprehensive content services:
from content plans to content implementation
Free verification of blog article indexation
What you gain.
We provide comprehensive off-site SEO services, with competitive pricing for publications and no extra fees for services or consulting.
Savings in time
and money
Work hand-in-hand with our experienced SEO and content marketing specialists, who deeply understand your objectives and business goals.
Dedicated approach
We provide access to our extensive and diverse portal database, spanning multiple industries and topics, allowing you to precisely match content with the most appropriate publication venues.
Using cutting-edge tools and technologies, we automate the indexing process, streamline workflows, and minimize the risk of errors.
Access to a database of portals
Assistance in indexation of entries
Find out how to effectively operate in foreign markets
Download detailed Case Study
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