Discover how we achieved a top position among sports blogs!
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Decathlon blog success story
We work with the best
A strategically managed blog is a business success!
A well-managed e-commerce blog is a key competitive advantage. It helps build relationships with customers, increases user engagement, and generates website traffic, which translates into higher conversion rates and revenue. By publishing valuable content regularly, you strengthen your brand image and build customer trust.
Additionally, the blog functions as an internal sales assistant, effectively guiding users through any doubts or questions that may arise during the purchasing process. As a result, it serves as an efficient alternative to traditional support channels, helping resolve user concerns faster and increasing conversion opportunities. This strategy not only optimizes internal processes but also creates a more satisfying customer experience.
What have we achieved in just 6 months?
building an image as
expert
in the sports industry
increase in the number of key phrases by
155%
in TOP3
169%
in the blog section
Decathlon blog
Key activities
Optimisation of the blog's existing content, structure, meta data and headings for SEO, search intent and content,
Using Contadu to analyse content for SEO, competitiveness and user engagement, and to create effective articles,
Verification of content gap and gaps in existing material that informed the action plan,
Verification of elements to enrich content with while avoiding over-indexing.
Creating new content and recycling up to over 100 pieces of content per month,
Key activities on the Decathlon blog
Optimizing the blog’s existing content, site structure, metadata, and headings to improve SEO performance and better match user search intent.
Using Contadu to analyze content for SEO, competitive performance, and user engagement, as well as to produce effective articles.
Identifying content gaps in existing materials to shape a targeted action plan.
Assessing elements for content enrichment without risking de-indexing.
Creating new content and repurposing existing materials to produce nearly 100 pieces per month.
Customer feedback
After several years of working together, I can confidently recommend Trust Luna. Their professional approach and extensive experience have significantly contributed to growth in our projects, both in Poland and internationally.
Grzegorz Kułaga
ING Usługi dla Biznesu S.A.
Joanna Wilk
Decathlon
Working with Trust Luna is a pleasure. The team’s experience and commitment are matched by the effectiveness of their work. Their deep understanding of the project and creative approach to link-building have continually strengthened Decathlon’s online presence.Trust Luna is a highly reliable business partner.
Damian Kwinta
Answear
I would definitely recommend working with Trust Luna. They provide high-quality service, custom solutions, and a boutique approach to every project. I appreciate their attention to detail throughout the link-building process and their accountability in achieving the set goals over time.
Working with Trust Luna is a pleasure. The experience
and commitment of the team goes hand in hand
The experience and commitment of the team goes hand in hand with effectiveness, and the understanding of the project and creative approach to linkbuilding implementation
on the Internet. Trust Luna is definitely a trustworthy business partner.
I would definitely recommend working
with Trust Luna. High quality service, customised solutions, boutique approach to the project. I appreciate the attention
attention to detail throughout the link building process and the accountability to set targets over time.
Agnieszka Surówka
Content marketing expert with many years of experience in the SEO and content industry. She has managed projects for major e-commerce brands and is well-versed in creating content marketing strategies, email marketing, as well as repurposing, distributing, and analyzing various types of content. She currently serves as Content Manager at Trust Luna, where she effectively develops the company’s offerings and leads the team.
Meet our expert
When working with content, the key is balancing creativity with precise analysis. This ensures that the content not only captures attention but also drives measurable results.W
hen developing content marketing strategies and creating content for our clients, I focus on combining data-driven insights with creative thinking to align with clients’ objectives and target audiences.
As part of working with us, you receive
Competitor analysis and blog audit
Professional consultancy connected with content activities
Creation of a content strategy, content plans and assistance in achieving the goals
Comprehensive content service:
from content plans to content implementation
Free of charge verification of blog article indexation
What do you gain?
We provide comprehensive off-site SEO services, with competitive pricing for publications and no extra fees for services or consulting.
Saving you time
and money
Work hand-in-hand with our seasoned SEO and content marketing experts, who deeply understand your objectives and business goals.
Dedicated approach
Gain access to our extensive, industry-spanning portal database, enabling you to strategically match your content to the most relevant publication venues.
Using cutting-edge tools and technologies, we automate the indexing process, streamline workflows, and minimize the risk of errors.
Access to a database of portals
Assistance in indexation of entries
Find out how we achieved our leadership position!
Download the detailed Case Study
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The administrator of the personal data is TRUSTLUNA Sp. z o.o. with its registered office in Olsztyn, Barcza 50G/99,10-685 Olsztyn, KRS 0001026058 Read more
